From clicking to consideration: A business intelligence approach to estimating consumers' consideration probabilities
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چکیده
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منابع مشابه
What Do Consumers Consider Before They Choose? Identification from Asymmetric Demand Responses∗
Consideration set models relax the assumption that consumers are aware of all available options. Thus far, identification arguments for these models have relied either on auxiliary data on what options were considered or on instruments excluded from consideration or utility. In a discrete choice framework subsuming logit, probit and random coefficients models, we prove that utility and consider...
متن کاملWhat Do Consumers Consider Before They Choose? Evidence from Asymmetric Demand Responses∗
Discrete choice models which relax the assumption that consumers consider all available options are known as consideration set models. The applied literature on consideration sets relies for identification on either auxiliary data on what options were considered or on instruments assumed to impact consideration probabilities or utility but not both. We show that a broad class of consideration s...
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ورودعنوان ژورنال:
- Decision Support Systems
دوره 56 شماره
صفحات -
تاریخ انتشار 2013